Honda has teamed up with a successful and popular Facebook application and online game.  Making a game or smartphone application is one of the fastest ways to get your product noticed on the internet today.  Honda is on top of the ball with their social networking venture.

"Car Town", as the game is called, was released on Facebook two weeks ago by Cie Games, Inc. and already has 3.1 million users.  Honda is displaying ads in the Facebook virtual game.

"You can have 200,000 people drive past a billboard on an L.A. freeway every day, but you don't have the same level of engagement as when people select "Car Town,'" Steve Center, Honda's vice president for advertising, said in an interview. "Marketers and game developers will discover they are building powerful channels and that there's enormous property for sale."

Advertisers spent a total of $1.28 billion this year on Facebook, according to EMarketer.  Social media has become a vital aspect to marketers.

Companies now view social media as a core part of their online marketing spending, said Victoria Ransom, the founder of Wildfire Interactive Inc., which has helped various global companies build social marketing campaigns.

So next time you're racing people on your friend's list down a course in "Car Town," make sure you stop and take a look at the all new Honda CR-Z hybrid.

Or come in to a real life dealer and check out the two door green car for yourself at Motorcars Honda - 2953 Mayfield Rd., Cleveland Heights, OH 44118.